Advertise dating site
Revenue dipped in 2009 but just hit the $400 million mark in 2010. 1 spot when you Google "online dating." Tech Crunch reports Match wanted to acquire a younger userbase, and according to IAC, OKCupid has "been the fastest growing dating site in the advertising-based category." Did you hear that? Otherwise sensible filtering criteria, like who you know in common, is not possible in a world of usernames, so you're left with "10 miles from 10005" and mysterious matchmaking algorithms. Match historically spends about half its revenue on advertising to bring new users in the door (and through the subscription pay wall). IAC also set up a joint venture with Meetic in Latin America and bought Singlesnet in 2010. They've grown entirely by word of mouth -- and just announced they're about to go straight, too. The only dating sites that will survive in spite of the social graph will be the adult dating sites.
What you can do is simply purchase a ready dating script for the selected niche: Christian, local, LGBT, and so on, and start promoting it.Only the established dating sites with huge memberships are still managing to charge subscriptions and are relying on the free online dating sites to send them traffic for affiliate commissions.Don't rely on just one marketing method for success. Some members make it through to the date filter, then you filter them out, and if you're lucky you find a mate and get the hell off the site. (But, get this, the ads are getting too expensive.) To Match's credit, it's not like they haven't tried to grow "organically." Notable experiments include a mobile dating service called Match Mobile they launched way back in 2003 (and again in 2007), and a 2007 attempt to integrate with Facebook, called it Little Black Book. You don't invite your friends to join you on Match, you don't know what friends are already there, and you don't make new friends while you're (paying to be) there.In the world of online dating, advertising is a 100% data-driven process of acquiring, upselling, and replacing users. Diller's aging anti-social network brings in about a quarter of IAC's annual revenue. Almost everyone checks or changes their relationship status on Facebook from time to time — and dating companies like and Zoosk advertise heavily on the site.
If you're a dating site, Facebook is your Super Bowl.
Outgoing CEO and Diller successor Greg Blatt says they're one of the biggest advertisers on Facebook. (Debatable.) Match's attempts were cosmetic at best because usernames are in direct conflict with the social graph.
In fact Barry Diller says Match just can't get enough of Facebook ads.
Do not forget to create an account with Google Analytics and add your site to it.
Google Analytics will help you track dynamics of the site visits, monitor page views and conversion. It means that you will have trusted resources referring to your website. When you are looking for link exchange resources, select the websites that are relevant to your subject. It can be a piece of advice on How to act on a first date, How To Create a Healthy Relationship, Cheap Date Ideas and more. You may also need to use paid advertising such as contextual ads (Google Ad Sense, MSN) or banners.
They won't hook up to the social graph but they'll pay for ad impressions on Facebook that convert to signups that create usernames and unplug from the social graph.